Establish thought and product leadership within your field of expertise, using evergreen content as a way to drive awareness, interest, leads and revenue
Create content that answers your customers’ questions at every point in the purchase process or customer journey
Content as an essential, omnipresent part of your Growth Marketing Mix
Customers these days are inundated with advertising, in just about every possible way. So yet another ad will not do much to set yourself and your business apart.
That is why a content strategy oriented around answering questions potential customers may have is of tremendous value. By creating regular and evergreen content that provides the types of answers prospects are looking for, customers not only will view you as an authoritative source, but also will tend to trust you more as a result as well.
While content marketing cannot sustain a new business, it is an important means of attracting new customers and generating brand equity. But how do you decide what content to create?
That’s where we come in
Content As a Vehicle For Growth Marketing
A growth-focused content strategy starts with research so dialed in that it allows your business to stand out in a veritable sea of content.
It needs to be inherently data-driven, customer-centric, search-optimized content that helps to answer the major questions that potential customers may have to address that your products or services can help to solve.
From content strategy and creation to promotion, measurement, and establishing thought leadership, we work closely with you to build a sustainable lead generation funnel that works well for years to come. The end result for you is a lower customer acquisition cost, increased customer lifetime value, and increased revenue growth.
We work to thoroughly understand your vertical and develop an objective content strategy that identifies your target audience and how to best reach them, and create content to match this strategic approach.
What are some of the Content Marketing tactics that potentially could be part of the Growth Marketing mix?
Regardless of the specifics, here is what you are guaranteed to get with us.
Highly personalized, tailor-made strategy
Content voice aligned with your branding and revenue goals
Creation of clear content personas
Monthly content deliverables of consistent quality
Content Creation
We create content that is comprehensive, evocative, well-researched, original, readable, personable, search-engine friendly, and grammatically and factually accurate.
This, in turn, builds your brand’s credibility and boosts engagement with your audience
What You Will Potentially Get In Terms of Content:
How-to guides
Original research and white papers
Infographics
eBooks
In-depth blog posts